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by aberkowitz 5321 days ago
B&N sure is acting like the Nook is their last great hope.

My local store is renovating about 1/4 of their floor space to be occupied by Nook products. When you walk in to the store, your are greeted by a salesperson who asks if you are buying a Nook.

2 comments

I'd imagine the margins on e-books are compelling enough to drive them to really push them as the future of their business. The marginal production cost on an ebook is the price of a few kb of bandwidth - practically free. I think you'd have to be insane to not try to shift as much of your customerbase towards electronic delivery as possible.
They've taken the playbook from Apple on its stores. When the Apple store opened they only had like 4 products to display. But they made displayed the hell out of them.