[IceMetalPunk]

I'd never heard of it until I saw this thread and looked it up. The idea is interesting, but... I don't think technologically they'll have much issue scaling. Sure, there's peak traffic, but they can easily queue traffic to spread the load if needed, especially knowing that most of the time will be idle time. The question is whether scaling is even worth it for them. On the one hand, I like the idea of deglamorizing social media. On the other hand, encouraging an inherently cross-referenceable combination of people with their surroundings every day, along with GPS data, means this might be even more of a privacy nightmare than most social media. And even the reactions are apparently selfies, increasing the amount of location data collected.

Plus, people like the overly glamorized ideals of other social media -- even though we all hate it because it's an unachievable ideal, it's more exciting than reality. That's why "reality TV" is simultaneously absolute mind-numbing dog shit and also watched by millions regularly. It's that cognitive dissonance between "this is ridiculous and unrealistic and probably unhealthy to see all the time" and "but it'd be fun to pretend it's real, though".

So I'm not sure they have a platform that's feasible to grow in the first place.