[justapassenger]

It’s merely a corporate story (from both sides) that people made informed choice about that. It’s full of BS everywhere.

Apple fighting for privacy is BS (look at China). Ads networks not affecting privacy is BS. Reducing effectiveness of ads not affecting small business is BS. Moving monopoly in ads market from one group of companies to others being good for people is BS. People understanding impact of all of that on their privacy, small businesses, cost of digital apps, etc is BS.

Both sides spend many millions of dollars to try to swing public and regulatory view of the problem.

[praestigiare]

Apple does not need to be a white knight who does no wrong anywhere for me to make the informed choice that I prefer their policies in my current country at the current time, nor for me to choose not to be tracked.

I don't think anyone claimed that reducing ad targeting did not affect small businesses. What they claimed was that small businesses do not have a right to target ads against user preferences.

[plantain]

I like this phrasing - I don't think users made an informed choice to be tracked, or an informed choice not to be.

They were victims both times of big tech power plays.