[interblag]

I think this assertion from them is misleading (in the same way that it is when Facebook et al make it). If Apple is allowing micro targeting then they are implicitly sharing data. E.g. let's say they let me buy targeted ads for "dog lovers aged 34-39", and then you show up on my website as a lead via that campaign, then Apple has just implicitly sold me demographic/interest information about you, even if it wasn't done as explicitly as if they sent it over in a spreadsheet. I fundamentally think that microtargeting and privacy are incompatible.

(I'm open to bring shown, however, that Apple's new ad marketplace explicitly eschews microtargeting, but I haven't seen that so far)

[nr2x]

See here:

Privacy Preserving Ad Click Attribution For the Web

https://webkit.org/blog/8943/privacy-preserving-ad-click-att...

[nojito]

All tracking is opt in.

[disgruntledphd2]

Nope, ATT is opt in, Apples stuff is opt out.

[Jcowell]

Isn’t it opt in when you set up your device ?

[nojito]

They literally ask you when you set up the device.