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by t_serpico 1407 days ago
There is a fundamental difference between the two examples. There are strong social pressures to join social media. Opting out of social media could lead to a less rich social life, especially for younger people. Thus, there is perceivably a large opportunity cost to abstaining from social media, unlike McDonalds. I think millenials underestimate how much social media has completely changed the social fabric for the up and coming generations.