And yet, Nike's sales surged when they brought on Kaepernick
> Despite Fox News and parts of the social mediasphere predicting the Swoosh’s downfall, the company claimed $163 million in earned media, a $6 billion brand value increase, and a 31% boost in sales.
it could have been for different reasons though: it was in an expensive spot with multiple floors, so maybe just had not been profitable anyway.
Within the last year, they opened up a way less nice Nike store about 5 miles away in a different outdoors mall, but it's more like the Nike outlets i've seen elsewhere.
not long after, the Nike Store in Scottsdale, Arizona 'went out of business'.
I wondered if it was correlated.