[marketwatcher]

I mean, some people are really drawn to value statements rather than utility.

This is a great read, fun to look back at a young MJ's business strategy.

[mikkergp]

I guess, which in your mind would be a statement on utility and which would be values? They both seem like they could be.

[marketwatcher]

To me, something that is "better" is a value statement, while something that is "different" inherently poses a utility consideration for the consumer. But i see how this - beyond a face-value consideration - could be applicable to both, but i guess getting to that granular level requires this political element to not be at play. Interesting to think about haha