I had a long-untouched copy laying around and read this chapter on your suggestion. There's definitely some good info in here if you haven't been exposed to these ideas. However, I'd probably review Ch. 1 as a mixed bag overall. A good chunk of it is out of date info-dumps about the state of the industry 30-40 years ago. That said, its central thesis of media we consume being largely propaganda (and necessarily so, given the reasons provided) is certainly still true. I think one could filter and update these points, however, to make them more accurate to the current state of affairs and thus make more compelling of an argument.
I wish everyone knew about Edward Bernays, nephew of Freud, and father of modern propaganda, aka public relations, aka marketing.¹²
It's a real eye opener to be able to notice when you're being manipulated (often emotionally) by the others, including family and friends. The media and ad industries have been playing us for years. It lets you reevaluate where you stand as opposed to where you think you stand. I went through a period of outrage, violation & hate while learning this, but came out with a lot more calm & acceptance as a result. I haven't had a TV in 10 years & find it really irritating to watch bc of the way you're unnaturally enticed to resonate for or against whatever is being presented (note, I still do watch some movies). I think it's in everyone's best interests to learn to be in control ones own mind, free of manipulation.