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by tchock23 5329 days ago
Just curious about your fourth point above... Why do you think two landing pages would be better?

I've seen this approach used on a number of other sites that are seemingly successful, and am debating the single landing page approach for a project of mine, so I would be interested to hear the pros and cons.

4 comments

I'm not really an expert on landing pages, it just seems to me that coming up with a good landing page for one set of users is hard enough...

This isn't that bad until the first horizontal line (except for the fox), where it's clearly targeted at the users, with a smaller link for companies. But I don't think it works below the line.

I think they should focus on the users and assume that the recruiters are professionals willing to jump through more hoops.

We would love if you could also give some hints about www.jobrupt.com; a free web tool - in beta, for people to initiate job applications. (pls excuses for the design and language)
I think two landing pages would be useful due to the discussion of price on the homepage. When I first quickly skimmed it I was wondering why they were charging job-seekers so much.

People scan sites for unfamiliar services very quickly. Having the pricing so close to the free service is likely to confuse some subset of readers.

I support dual landing pages generally when serving two networks.

A grocery store leads distributors in through the back and consumers through the front. They have different needs and if you want to maximize your short introductory moment, it benefits you to tailor the experience.

As a User, I absolutely want to see the value proposition for the Company. Who am I marketing to? What filter will they have? etc. I liked having it all on one page.

Somebody pushing resume's is motivated to figure out each site. Not the usual driveby broswer conversion.