[thaumasiotes]

> And the correct term is laird btw.

The OP quite clearly notes that this is false:

> In the United Kingdom, “lord” and “lady” are peerage titles, meaning a person can only hold the legal recognition, privileges, and protections associated with those titles if they rightfully inherit them, if they marry into a noble family, or if the queen grants them a peerage.

> Companies that sell souvenir plots with the claim of granting titles often rely on a conflation of the titles “lord” and “lady” with “laird,” which is not a peerage title, but rather solely a courtesy title akin to the English phrase “lord of the manor.” In Scotland, this title is traditionally applied to a member of the landed gentry who owns a large estate that has a long history and who generally has servants and tenants. Because “laird” is merely a courtesy title, it has no legal significance

The title of nobility is "lord". "Laird" is not a title at all, but a conventional designation for a somewhat related concept.