[dublin]

We shouldn't be quite so smug. Most of what developers and other tech people do is not really needed. Nice, yeah. Required? Hell, no.

Look at Facebook - they're currently the 8th most valuable company on the planet, but very few people really need what they provide, and most of their customers really don't like Facebook (and IG, etc.) and the way they know the company is manipulating them. Contrast that with a companies like Exxon or Amazon, which like them or not, produce products or services people need and want to buy. Ad markets would continue without them, and I'm already seeing companies shift marketing dollars away form digital given both poor results and waiting to see what happens. (And I'm in Austin, where things are relatively booming...)

My point is simply that 80% of what we as techies do could be eliminated tomorrow, and the world would go on. The 20% remaining could (painfully) keep things going through a downturn, especially if the alternative is unemployment.

If you think your company won't cut you loose if that 80% cost reduction becomes necessary due to depression-level forces, think again - you may not be so indispensable as you think, no matter your position - I've seen a couple of top-level thought leaders/innovators cut from local companies recently, something that didn't happen even in 2008! The reason is usually, "we're pulling back from investing in innovation and new product development." I've got a bad feeling about this...