[run4yourlives]

If somebody correctly makes a connection from your explanation to something they are familiar with, you have done your job.

If you need to make a connection with something you hope someone is familiar with in order to explain your product, you don't understand your product well enough.

[eogas]

Do you think it's important to differentiate your product in such a way that it can't be described as X for Y? I suppose there are arguments for either case.

If you can be described as X for Y, then you can make the argument that "it worked for the Z industry".

However if you can't be easily summed up as X for Y, you can claim that this is something completely new that's never been done before. And people like that...I think? I don't know, I'm rather new to this. What do you think?

[run4yourlives]

I'm sorry, but I don't understand what you are trying to ask. Can you re-phrase your question a little?

[eogas]

The question I'm really trying to get at is whether it's good or bad to be an X for Y company, or at least for people to think of you that way.

[tycho77]

Ah, good point.