| My brother works in automotive engineering, it isn't 60+ driving this trend. It is the design team, which skews young, and the marketing team, which also skews young. Tesla does not skew 60+ anywhere in the company, and they introduced these oversized screen based displays years ago. So on you four bullets above: 1) True
2) I don't know, perhaps?
3) Maybe a quick 'image' audience, but are they doing usability testing?
4) Completely false. The big weight is on point #1, for two reasons. 1) Those displays may seem expensive, until you actually price out the panels they are using. Then go and see what those physical buttons cost. They are not cheap. And there are a lot of them. And both technologies have micro processors behind them, so using physical knobs and buttons doesn't save money there. 2) Using modal displays to cover multiple controls saves dashboard real estate, and eases design constraints. Designers love it. One of the things I hate the most, is that I want a mostly dark interior when I drive at night, and now I'll be stuck staring at an illuminated display that I hate using in any case. |
You know they're not. If they were, nobody would ever replace a knob with a touchscreen.