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by bigbizisverywyz 1409 days ago
.net being a good example of this

I'm sure I still have CD case with 'Windows .net' printed on it which contains Windows 2000 and SQL Server... .net?

The marketers really went to town on that one, would have loved to be in the creative pitch meetings for that swag.

'.net, what is it??'

'Who knows??! But if we print .net in multicolour on enough stuff, somebody might figure it out!'
1 comments
thinkling 1409 days ago
> The marketers really went to town on that one,

To be fair, the developers at Microsoft went to town on it as well, adopting C# for parts of Windows Blackcomb, including the File Manager, the Desktop Manager, and (some of) WinFS. It turned into a fiasco and the .NET adoption was mostly dropped, as far as I remember, when they did the "reset" and pivoted to Vista.

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pjmlp 1409 days ago
Because the WinDev team sabotaged, the effort, instead of doing an Android or ChromeOS with everyone roaming into the same managed direction, they made sure they pretty Windows APIs would win..

So since Vista all new APIs follow Longhorn ideas, while using COM, followed by Windows Runtime, with the caveat that tooling is just as bad as before .NET was invented, but hey they are happy fellows on their little turf.

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