[bitL]

Data engineering jobs named as such started to pop up only in the past few years, coinciding with Map Reduce/Spark availability. I wouldn't be surprised if it was re-introduced by one of the companies developing those systems to distinguish themselves (like Databricks, Cloudera etc.), a sort of a marketing. In the past we had DBAs, now DBA + DevOps + unspecified everything morphed into data engineering.

I used to be a member of SIGMOD and the "data engineering" you mentioned was just an academic term.