[shanebellone]

I'm currently showing first touch but can add a section that depicts last touch too. It's just a question of presentation. It would take ~15 minutes to make the change.

Edit: Took 25 minutes but I pushed an update to the example report to highlight this point.

[njitram]

Nice! There are quite a few other ways that advanced marketers want to analyze this if you google for attribution modelling, but first and last touch is already a great start