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by njitram
1400 days ago
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I think it's fairly fundamental; to see if a visitor has accessed one page, and later on another page, you need to track that visitor somehow. So you need some kind of identifier. Even using an IP address (hashed or not) or assigning a random ID all falls under GDPR regulation. Alternative 'tricks' like link decoration could work maybe but you have to rewrite all URLs, which is very error prone. Creating cnames for every customer is another option, called cname cloaking, but it has other drawbacks and it's probably also not GDPR compliant.
Would definitely be interesting if there is a solution for this problem, as I agree that there are very valid usecases for attribution, but its very hard to do as (very limited) tracking is almost mandatory to do this.
You could work 'around' legislations by checking where a visitor comes from and track (only) in those regions where its allowed, and in other areas ask for permission? You will miss visitors, but you can extrapolate counters to compensate potentially. |
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Edit: I implemented this approach. It's less accurate but removes the need for any representation of the IP address.