[Raziarazzi]

I concur, however I believe that feeling "in-the-know," while useful, only applies to some products. In my recent reflections on our referral programme, I've been asking myself, "What is it about the referrer's temperament that will make them want to refer?" Here, being "in-the-know" is both useful and a method for someone to brag about their knowledge.

But when it comes to a charity referral campaign, it's not about being "in the know." Instead, you want to tap into people's level of compassion or measure of influence.