| But there is a product defect class action lawsuit against Apple literally every two years. Apple must treat it as a cost of business at this point. 2009 (macbook display): https://www.crn.com/news/components-peripherals/222100056/ju... 2012 (Iphone display): https://www.cnet.com/tech/tech-industry/judge-tosses-lawsuit... 2013 (macbook motherboard): https://www.law360.com/commercialcontracts/articles/485286/a... 2015 (macbook motherboard): https://appleinsider.com/articles/15/01/09/judge-dismisses-l... 2017 (using refurbished parts): https://www.courthousenews.com/judge-kills-apple-warranty-cl... 2019 (butterfly keyboard): https://www.girardsharp.com/newsroom-news-apple-keyboard-ord... All of them are dismissed. The last one got settled for $50 million, which is peanuts. Edit: looks like the judge already dismissed this new one too... https://www.docketalarm.com/cases/California_Northern_Distri... (technically a different class action lawsuit, but it alleges the same facts) |
As should every company, because it is. Not saying Apple SHOULDN'T make decent equipment, but nothing is perfect so these things just have to be part of the accounting/business plan. They clearly are relying on their customers' brand loyalty as part of that calculation, and that + cheaping out or whatever else is causing these bi-annual issues is clearly more profit than fixing them.