[mf_tomb]

It's conspiratorial to assume that advertising and marketing is responsible for the status quo, rather than it being reflective of the genuine preferences of consumers to have new toys. Consumer preference has rewarded lowest-common-denominator dopamine trains in basically every facet of modern life. See the gaming industry with microtransactions/lootboxes, or entertainment with the move towards short-form content.

[geysersam]

It's not conspiratorial to assume marketing influences behavior. That's its purpose.

Size of the impact is up for debate. But consider how many large business sectors have advertisement as their primary income.

It's not for nothing.

[mf_tomb]

Marketing does influence behavior. However, reward loops don't need marketing, just like heroin doesn't need marketing. I've sank 100s of hours into idle games that look like a spreadsheet and have 0 marketing budget.

[Kaze404]

It’s not conspirational to assume that advertising and marketing is part of forming the status quo, by virtue of those fields literally exploiting human weaknesses to do so. If they simply reflected what consumer want, not only would they not have a reason to exist, but if they did they wouldn’t need to resort to endless amounts of FOMO to get you to buy Season 329 of their Battle Pass.

[mf_tomb]

In 2022, it would be stupid to make a game that doesn't have some sort of battle pass and dopamine-drip progression system. Way fewer people would play your game and gamers would complain without them. People genuinely enjoy these systems, just like they genuinely enjoy reality TV over a documentary or TikTok over long-form Youtube videos. It's an obvious trend that won't be fixed if we misunderstand the issue and assume that people don't want these things and they're being pushed by advertising.

[Kaze404]

How do you know people want these things? Do you actually think “yay! I love that this new game has a battle pass system and lootboxes” is a common sentiment? The point is that there is no choice. Sure, companies are very likely making more money off these systems than otherwise, but to say this is because people want it doesn’t ring true to me, simply because they can’t just pivot to a similar game without them, or avoid it entirely. Games like Fortnite are so predatory on monetization that they strip you out of even choosing the base nothingburger characters available for free, instead randomizing which one you get per match to force you to buy something to even have a consistent player model you somewhat like. That kids, a demographic that’s by nature desperate to express themselves, spend piles of money on these systems is no surprise. Not to mention the fact that they’re too young to know there’s even an alternative at all.

There’s also mountains of evidence that contradict the statement that a game without a battle pass won’t succeed. One of the most profitable and respected MMOs currently is Final Fantasy XIV, a game that has nothing like it, in the genre that had micro-transactions and lootboxes before most people even heard the terms. Middle Earth Shadows of War is also a great game that was ruined by loot boxes and progression systems, where the outcry was so big that the developers completely removed them after the fact.

[nerdponx]

Two economists walk by an exotic car dealership. One economist points at a Ferrari and says to the other, "I want one of those." The other economist says, "Obviously you don't, otherwise you'd have one already!"