[buro9]

This is almost certainly going to be a rent-seeking venture that attempts to sell "freedom of movement" by having something that feels like student accommodation for adults and small families... a kind of shared living space that can be rented month-to-month with some perks like community spaces and services, pre-furnished, etc. To sell a lifestyle.

Of course that comes at a cost, one that very few people can afford. At least, it will be unaffordable to most. It is always true that more people than one realises is actually awash with money (thanks to the prior generation benefiting from incredible growth of their assets) and for them this freedom of movement by renting on a rolling short-term basis and upping on a whim will allow them to further access high paying work.

I'm really not sure that what housing needs is for large-scale VC money to be poured in (and the corresponding expectations of return on that).

Will it be profitable? Yes. Is it ethical? No.