[gargs]

> revolutionized the second largest asset class in the world — commercial real estate — by bringing community and brand to an industry in which neither existed before

This sounds very disingenuous. Starbucks was arguably the first 'community brand' where people would associate one with an informal meeting place rather than to drink a coffee. Even in Silicon Valley, there are cafe chains renowned for this meeting vibe.

And then there are country clubs, which are newer and more bourgeois.

Even the neighborhood newspaper kiosk in historical European cities did a better job of bringing community and brand to real estate than WeWork.

[foobarbecue]

Country clubs are a new thing? I'm legitimately curious -- I thought country clubs were a thing of the past. Are they having some kind of comeback?

[ryanbrunner]

Maybe dependent on locale, but country clubs never really went anywhere. They tend to be more of an invaluable networking tool with more traditional professions vs tech, but my lawyer friends consider country club memberships to be more or less an essential part of doing business.