[lutorm]

I don't agree with that. There is a way to clearly signal that you're standing behind the quality of your products: offer an outstanding warranty.

If I was choosing between brand A and twice as expensive brand B, and brand B said "we trust that our stuff will last so we offer a 10-year, no questions asked warranty", I would go for B in a heartbeat. (As long as it was a brand with some history so I can trust they don't just go out of business.)

[ornornor]

Some brands have gotten around this by offering a 10 years warranty*

* insert terms so onerous you’re very unlikely to claim, you have to ship the item on your own dime halfway across the world, if defect is deemed not covered (and you bet it won’t be) disposal at your expense or return as is at your expense, extended warranty void if you didn’t do $frivolousThing at time of purchase and not a day later, extended warranty doesn’t transfer to new owner, etc.

[fomine3]

The problem is that the confident is just a confident by brand B, and possibly the warranty term is not decided from confident but from competitor's warranty term. Personally I don't want very long warranty term for some products (I came up with PC PSU 12yr warranty). Warranty increases product cost that I should pay finally, but some products never be used so long by me.

[ouid]

warranty has been replaced with AAS.

[mellavora]

Don't know that acronym, is is "a-hat as a service?"

like help lines which charge 80 cents/minute to not help you?

[ouid]

as a service already has 2 'a's.