People who need to DIY something but might only need to use the tool a few times. Or people who bought decent brand for key tools and then went budget to add a couple of extra pieces they couldn't otherwise justify.
How are cheaper tools pushed on people? There's a broad range at the hardware store and generally staff will encourage you to purchase premium brands.
At least my experience was, about 15-20 years back. All my local hardware stores were destroyed by bigger conglomerate stores.
They came into many towns, built huge stores, pushed cheaper products which crushed the competition (who sold good tools) then pushed cheap junk on most people which just ends up in landfill.
These stores didn't just sell tools, they helped DIY people know which tools to buy.
How are cheaper tools pushed on people? There's a broad range at the hardware store and generally staff will encourage you to purchase premium brands.