[Ma8ee]

But that only says anything about the units that were sold decades ago. It's very common that quality brands with very good reputation are bought by some investors, and then they start selling the same crap as everyone else, but to the premium price that their brand and reputation allow them to. And it works surprisingly long before the new crap they sell destroys their reputation. (I know nothing about Vitamix, they may still be great.)

[palijer]

Vitamix is a private, family owned company.

Your statement would be correct for the majority of companies however, but Vitamix is actually distinct in that regard (currently)

[robotnikman]

It seems like private family owned companies are the way to go when you want something with decent quality that will last.

[cudgy]

You are absolutely correct. This happens far too often, but I don’t think that is the case with Vitamix … yet.

[bilegeek]

Anecdotally, new units are about the same quality for a higher price than 10-15 years ago. Nothing objective, could be wrong; in my late-2000's case, it was from Costco, so maybe it was higher priced elsewhere.