[colinplamondon]

There's no good explanation on the frontpage of why this is better than eBay, outside of no listing fees. You have infinitely less users and infinitely less items for sale.

What's the one sentence explanation of why Onista is better?

"Onista is an auction-less social marketplace where people can buy and sell products." doesn't tell me why I should care.

[prashantdesale]

Thanks, I think we need to rework on wording to express the exact message out there.

[netcan]

   1. The one liner  

What is your exact meaning?

I suggest forgetting about marketability, memorability, etc. of the wording, and trying to continue this conversation with a long time ebayer:

Onista is an auction-less social marketplace where people can buy and sell products."

"Huh?"

Use as many sentences as you need. Work out the meaning, then get it into a zinger. If you can't well then find another way of communicating that. Not everything fits into a one-liner. There are other ways of saying things. Start by working out what it is people need to understand before giving it a try.

  2. the terminology

Social marketplace I think that's industry jargon. Do users use the term social to describe things (social news, social networking, social bookmarking?)