[iancmceachern]

Exactly. I get the electric cars thing, but not the off road truck thing.

My wife and I are weird, we live deep in San Francisco, and drive 2 cars, one of which is a big diesel pickup. Wait - hear me out.

The city is great, but we need to get away. We've found the most cost effective way to do so in Northern California is to own and use the hell out of an RV travel trailer. We use out truck not to commute, not to run errands, but to drive hundreds of miles in a sitting towing a 10,000lb trailer. We can drive 300 miles towing our trailer, almost 600 without towing anything. I don't commute in it, we do this once to three times a month and it's far less expensive than buying a cabin/property or going to hotels/air bnbs.

In our use case a Rivian, Cybertruck or Lightning would be absolutely useless. If you need to drive more than 100 miles to get "out there" it's a useless vehicle. For people that use their trucks to do real stuff they're useless. If I didn't do these things, regularly tow 10k lbs hundreds of miles, I wouldn't have a truck.

I desperately wanted to go the EV route, waited even. But they just don't fit the use case for folks that actually use their trucks for more than grocery getting. They're like Range Rovers.