[dont__panic]

What makes Pana specific to Latinos? It sounds like this product is relevant to pretty much any immigrant who's struggling to set up banking in the US while occasionally exchanging money with folks back home. I can imagine folks from every ethnic background and 6 of 7 continents using this product.

I guess it's a market focus thing -- appeal specifically to Latinos to build a small, dense network before you branch out to other backgrounds?

Just feels a bit weird to claim to be "inclusive" when you also claim that you're for one specific ethnic group.

[neither_color]

Within that specific ethnic group there are several national backgrounds. Even the word "pana" itself, which is like "bro" is not used by all the different subgroups of latinos(some might say compa, parce, chero, etc). I like the name because it's easy to say and sounds like "pan-american." I just think you have to start somewhere. Where I've lived there seem to be just as many South Asian and East African immigrants as latinos.

[Piero0909]

You're exactly right! This is just a starting point as we're for everyone. Latinos is a segment we truly understand and therefore it made sense to start there. Pana means "Pal", and we believe thats the type of friendly banking all migrants need when coming to the USA

[mritchie712]

Counterpoint: Don't change anything. Building something that is clearly made for "you" (as the customer) is one of the advantages a startup has. If someone in your segment gets to your landing page, they can quickly see this is custom built for them. If you build for everyone, you effectively build for no one.