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by inferiorhuman
1403 days ago
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Turn that on its head. What does RCS bring to the table? RCS brings two types of features: those that carriers will try to monetize (file transfer, VoIP, visual voice mail) and those that seek to drive "customer engagement" (chatbots, carousels, branding, quick-reply suggestions, "rich" cards). From the Wikipedia page: RCS Business Messaging (RBM) is the B2C (A2P in telecoms terminology) version of RCS.
*This is supposed to be an answer to third-party messaging apps (or OTTs) absorbing
mobile operators' messaging traffic and associated revenues*. While RCS is designed to
win back Person-to-Person (P2P) traffic, RBM is intended to retain and grow this A2P
traffic. … RBM is expected to attract marketing and customer service spend from
enterprises, thanks to improved customer engagement and interactive features that
facilitate new use cases. *This was the primary reason for the development of RCS by
the GSMA*.
No. Thanks. As I said, I don't really care if Apple implements RCS support in their Message app. If they do it's just one more thing I'll disable.My take is that carriers should be dumb pipes. Voice, SMS, and data routing and that's it. Part of the reason RCS is already fragmented is because the carriers are trying to monetize it, you can bet your ass they're going to continue to drag their feet with E2EE – which is why Google's stood up their own separate RCS infrastructure. |
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