[patches11]

While he doesn't call it out these ideas mirror Clayton Christensen's Jobs To Be Done. For people who are interested in this concept that would probably be a good place to start looking, as there are a lot of articles and related resources under that name.

[wakahiu]

Found it: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done

It was good read.