[BlargMcLarg]

Don't sidestep the argument. I'm clearly talking about things well in reach of most guys to change, yet those aren't the things named in the article or mentioned by most women. At the same time, studies back up these things are relevant and are arguably more relevant than what women typically claim is most relevant to get a foot in.

And that's exactly the point of the other commenters. The advice is generally bogus, as their actions don't align with their words. It's such a common phenomenon, the common advice is "stop asking a fish how to catch it, ask a fisherman or practice fishing some more". There are dozens of things guys can change well in their power that would help, and the words of women aren't helping them get there unless they are really obvious.

[CocaKoala]

I'm sorry, I'm not trying to sidestep the argument but I'm also clearly not understanding what you're saying. I read your statement as "Women say they want emotionally available [etc etc] men and yet I see women paying attention to men who are [high status/beefy as hell/richer than god/etc etc] - there is a disconnect here" - is that approximately right?

I'll address that argument, but if it's not what you're trying to say then please correct me. There are many different women, and they all want slightly different things, at different priorities. That said, I think that focusing on mental health, communication skills, and emotional availability pays dividends for everybody independent of whether or not it gets them a relationship.