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by drc500free
1411 days ago
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> Any device a consumer buys should never be used to undermine them financially nor ever in terms of their personal privacy beyond basic analytics. That's a well known principle that should never be redefined. What does it mean to "undermine them financially"? Offering just enough of a discount that they'll purchase a product that they probably shouldn't? What are "basic analytics"? What other kind of analytics are they contrasted against, and what would make them no longer basic? |
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If Dunkin Donuts (a coffee shop) runs an app and gathers data about your purchases linked to you name and ID, they can any time later sell that data to life and health insurance companies, which in turn can use that data to justify charging you higher rates when you sign up to a life insurance or health care plan. That may not be happening now, but it could easily be rampant in the future in thousands of ways, and it's just a minor example of how people can be undermined financially by personal data overreach within private companies.
Social media companies have a lot more data than that if they consistently track users by location (under the false guise of targeted marketing), and there's no real public awareness nor understanding of these issues to this day.