[nadam]

Exactly. And also every developer should be aware that this Joel classic also applies here:

http://www.joelonsoftware.com/articles/StrategyLetterV.html

Apple's goal (and every other platform maker's goal) is to commoditize app development. There are already hundreds of thousands of apps in the store. I don't say that developers shouldn't develop for iOS, I just say that Gruber's article generates false hopes for the developer masses.