| The bottom 80% of apps split just 3% of the revenue. From http://www.fastcompany.com/1792313/striking-it-rich-in-the-a... Developer Daniel Markham calls iPhone development “App Store Roulette,” and Andy Finnell of the software studio Fortunate Bear cautions against hoping for App Store success. “You’re betting a lot of this on luck, and the odds are stacked against you," Finnell says. "You’d have better odds playing slots at a casino.” Indeed, as much as app development has been called a gold rush, there is an equally loud theory that it operates more like a casino. “The closest thing I’ve seen to a ‘business model’ for marketing iPhone apps is to advertise like crazy until you get into the top 50,” says David Barnard of AppCubby. “Once you’re there, the top 50 list will start generating its own buzz...But that’s not a business model, that’s like rolling the dice at a casino.” |