[Kylekramer]

At the risk of being a cynical ass, let's not forget that this is basically Gruber playing the modern day equivalent of Levi Strauss: "Come to California/the App Store, you'll get amazingly rich! And while you're here, I am sure you would be interested in some clothing and dry goods/a $6,500 ad on the most influential Apple blog."

[ZeroGravitas]

Or to put it in words that you might have heard repeatedly from the man himself, "You are not his customer, the people buying ads are his customer".