[llanowarelves]

Vice is one of the best at it. Read their comment section on fb. The comments are almost all the gut response they wanted to elicit from the headline. Even in the cases when their own full piece is different.

Purely from a people-programming standpoint, I respect them as masters at it.

It's not just Vice either. But the info-tainment nature of the brand seems to lend itself really well to it.