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by nugget
1403 days ago
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AppLovin is a suite of developer tools plus an ad network. By your definition of adware, Facebook is an adware company. Google too. Given the level of anti-trust scrutiny aimed at Facebook, there's little to no chance they would receive approval to acquire Unity. Facebook probably would have invested the most money into future development, but they've also traditionally been the most hostile to third-party developers. Any value that Facebook can capture for itself, it will. I've been a Unity fan for years partly because they did seem intent on remaining independent. I think the combination of Unity and AppLovin is smart. Unity has a tools business that needs more long-term investment and stability to compete against Unreal. Read the latest Unity threads here on HN, which devolved into Unreal and Godot love fests as soon as people smelled blood in the water. AppLovin is a revenue and profit machine but needs somewhere to invest its excess cash flow. Unity has the vision and AppLovin knows how to execute. |
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