[slantyyz]

Siracusa's chief complaint is that Isaacson doesn't have enough insight into the tech world, or technology in general.

I'm just speculating, but maybe that is the reason why Jobs chose Isaacson.

In the same way Apple products are designed not for nerds, but the "rest of us", perhaps Jobs wanted the same for his biography.

[togasystems]

Brilliant reply. Most people don't want to read about technical pieces and when they are presented with them, they will most likely flip past.