[jrmg]

non-iterative, Steve-Jobsian-gut-feeling-centric development

This is a misunderstanding of Jobs. It’s true that he had a disdain for what users would _say_ they wanted, but he was very focused on providing the, with something intuitive and easy to use. He wanted to make their lives better, and to ‘surprise and delight’.

He was also very iterative. He regularly saw demos of in-production software (and hardware), and would ask for anything from small tweaks to complete rewrites. He was completely unafraid of throwing away work, and would change his opinions on a dime if they didn’t work out.

[ratww]

Sorry, let me rephrase: I don't think Steve Jobs was like that at all.

But the copycats that don't believe in iterative development or in user research love to pretend they got all figured out before it's out for development.