[jiggy2011]

Most completely non technical people will ask the advise of a friend/family member in order to make a computer purchase even if they don't know anybody they will ask a shop attendant to advise, these people will then interpret the specs on their behalf.

The reason that specs don't seem to be so important in the tablet world so far is that there really aren't many to choose from and in many cases people simply want an ipad in which case there are really only 2 to choose from and they are basically the same anyway.