[platonichvn]

Companies that properly implement service oriented architectures will be very well positioned to create these advanced web applications that push the computational cost of rendering the UI to the client machines. An added benefit that many overlook is the ability to execute on mobile strategies. I do not buy the idea that mobile applications will one day all be html based. Client-based applications will always produce a richer, more integrated experience. But, if you have already designed your html application to function more like a rich client. You already have the api calls that any other mobile, or desktop application would need. You have forced yourself to design the back-end based on services that encapsulate a good amount of business logic that will not have to be repeated when implementing the different "views" of your application.

[andrewmccall]

That's the big win I think this architecture has, it's already an API and already ready to create platform specific implementations.

It also makes a developer program something that's quick and easy to support, again the API is ready and waiting.