[bagels]

Yes, if the goal was to make money, Wardle struck at exactly the right time, right at the peak.

[O__________O]

More likely that part of the fun of sharing Wordle was it was not prompting a huge media company, as soon as NYT bought it, my guess is people were less likely to share it, especially other news organizations.

I was honestly surprised to see it had declined, since Wordle still shows up in top ten Google trends on almost a daily basis.