[waits]

They’re saying all brands use planned obsolescence to force consumers to buy lightbulbs (from any brand) more often, increasing sales for the whole industry, not one specific brand.

This is how the Phoebus Cartel worked for incandescent bulbs. Every brand was in on it, it wasn’t about improving market share for specific brands.

[eru]

That requires a lot of coordination. Any single company could break ranks?