[pwdisswordfish0]

Highly recommended book! Robin Williams apparently also played an indirect role, suggesting the OP’s question at some conference of the Software Publisher’s Association (although this is apocryphal even according to the book).

I also find it pretty amusing that the other big name on video game boxes – although not much involved with the games themselves – Tom Clancy, established this custom with a Sid Meier game, Tom Clancy’s Red Storm Rising.

There is actually only one other name I can think of that prominently appeared on the box, American McGee. Will Wright, Shigeru Miyamoto, Hideo Kojima, Tim Schafer, Ron Gilbert, John Romero and John Carmack could have pulled it off, but AFAIK never did, although their popularity did boost many a game’s sales. Cliffy B also comes to mind as a game designer I can put a name and face to.