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by xhevahir 1416 days ago
Maybe it's an arms race, like with teeth whitening and breast augmentation.

I've never looked into this s aspect of grooming and beauty but after googling it I'm not surprised that someone at The Economist has written about this in the past: https://www.economist.com/free-exchange/2008/12/23/breaking-...

Edit: sorry, paywalled article