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by SulphurSmell
1412 days ago
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I don't really doubt the numbers...in fact, I thought them a bit low. My feeling is that this will really change the automotive landscape for the overall lifecycle of a car. Seems to me that the dealership currently doesn't worry too much about immediate margin on a new car. They know that that car will come back to them for in-warranty service (which the dealer bills back to the manufacturer) and after-warranty service (loyal customers afraid to go to a less expensive garage). In a nutshell, all the real money is the recurring revenue for service. EVs will require less service...so I'm thinking the dealer will just keep their margin higher up front to make sure they don't lose after the sale. I would bet the dealers would rather sell some sort of EV that needs frequent/predictable/reasonable service...thus supporting the annuity model that has existed for decades. What to do? Build super high quality EVs that need almost no maintenance? Then you don't need that expensive dealer network. But consumers want that dealer to visit and complain to when things don't work...and that costs money. In the end, I think consumers will need to realize that their overall experience and expectations of car ownership are in for a big shake up over the next few years. |
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