[Teever]

Agent Smith: Do we have a deal, Mr. Reagan?

Cypher: You know, I know this steak doesn’t exist. I know that when I put it in my mouth, the Matrix is telling my brain that it is juicy and delicious. After nine years, you know what I realize? Ignorance is bliss.

Agent Smith: Then we have a deal?

Cypher: I don’t want to remember nothing. Nothing. You understand? And I want to be rich. You know, someone important. Like an actor.

Agent Smith: Whatever you want, Mr. Reagan.

Cypher: Okay. I get my body back into a power plant, re-insert me into the Matrix, I’ll get you what you want.

Cypher didn't just want to eat fake steak, to him that wasn't enough. Ignorance is bliss. He wanted to eat fake steak and not know that it was fake.