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by quanfucius 5332 days ago
Does cold calling produce better conversion rates than emailing? What are everyone's thoughts on this?
1 comments

The answer to nearly any marketing question is 'it depends.' My experience in a couple of markets suggests that it does for me. You will have to test it for your context.
You also have to consider that emailing to non "opt-in" targets can run afoul of CAN-SPAM.