[quickthrower2]

This is an interesting point. It is more the gesture rather than the monetary value.

And probably because no one else is doing it. If every bad service you got for everything got a refund then it would be normal and I would think: "meh just a $1 refund again, why don't they damn fix it... shrug".

Tipping is an example where it is really appreciated in non-tipping cultures.

Which speaks to how marketing and "PR" need to keep up with culture and people's expectations today. If you want to exceed expectations that is.