[pas]

> how TikTok is connecting to our subconscious

it's the same channel surfing that people used to do with TV, only more with more channels and better timing, plus a content recommender.

the mechanism is the same dopamine drip. there's a chance to see something that's exciting/interesting/relevant/pleasing/arousing/etc.

coub is almost the same (but a lot smaller, caters to an Eastern European audience mostly, plus has a baseline video+music remix content)